TestimonialS
Book Your Discovery CallProfound and Highly Effective Coaching
"Wilson’s knowledge of every type of business structure, business development expertise to increase revenue, and how to simplify even those most complex of “problems” to the next best actionable step is encyclopaedic and unique...
Wilson’s consulting is truth and directness in business. Not always comfortable, but always exactly what the business and CEO needs to hear to grow."
Penny Tarrant
Exceptional Coaching that Elevates Experienced Leaders
"As a senior leader committed to continuous growth, I’ve completed both a Level 7 Senior Leadership Apprenticeship and an MSc in Education Leadership & Management. I’ve worked across sectors for over two decades, but few experiences have challenged and elevated me as profoundly as coaching with Wilson Luna...
Wilson’s coaching is for those ready to lead with clarity, courage, and impact. I recommend him without hesitation."
Sophie Moss
Some Of The Best Coaching I've EVER Received
"Thanks to Wilson's coaching, business revenue has grown 66% in the last 12 months and multiple areas of life have shifted profoundly. I'm incredibly grateful for the Woman I've become and for what I now see as possible in just one lifetime. Thank you, Wilson and the incredible team! You are absolutely World-Class!"
Katrina Jones
The Best Business School I Never Expected
"I have both a Bachelor’s and Master’s in International Business, yet Wilson Luna’s class is, hands down, the best business education I’ve ever received. At first, your ego might resist his direct and blunt style — but if you’re truly ready to grow, you’ll start to absorb the powerful truths he’s sharing and wonder how you ever operated without this level of clarity."
Reina Basu
Profoundly Powerful Leadership Coaching
"Through Wilson’s coaching, I’ve dug deep and become more aware of the factors holding back my growth as a leader and, therefore, the growth of the business. I've also put in place the frameworks and steps to grow exponentially, which I have—my business has more than doubled in the last financial year alone...
I highly recommend Wilson's coaching services to anyone else looking to transform their leadership game & business, help their clients, and disrupt an industry."
Peter Duong
Coaching That Changes How You Lead
"After eight months of working with Wilson Luna, I continue to be amazed at the depth of his insights and the tangible results his coaching delivers. From refining my focus to strengthening my decision-making, his teachings have elevated how I approach leadership in every aspect of my professional life.
If you’re serious about stepping into leadership and achieving meaningful results, working with Wilson is a decision that pays off time and time again."
Renee Popplewell

“By applying all the lessons from this network we’ve managed to double the practice revenue within 12-months and increase our monthly revenue by over $60,000 each month whilst still operating as a single chair practice. I’m excited to see what we can do over the next 12-months as we expand our premises and plan to double the practice revenue again this year and can’t wait to play the game!!"
Dr Joe Alphonse

"I have been very lucky and grateful to have been introduced to this network and through the coaching we’ve been able to increase the practice revenue to $1.3 million within 12-months which has more than doubled the practice in that time. We’re expecting to more than double over the next 12-months and for the first time ever we were able to reach Platinum Provider with Invisalign doing over 50 Invisalign cases in less than 6-months."
Dr Sam Guirguis
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“Being a part of this network has helped us increase revenue by $1.4 million this year and the 5-chair practice is now at capacity so we’re looking for another location to expand into. We’ve moved from just working in the practice as dentists to running the business as leaders of an organization."
Dr Daniel Abbondanza

“I have learnt so much about business and am operating as not just a dentist but as a top notch business person. We’ve seen spectacular increases in our numbers with a 90% increase in new patient flow and we’re now booked out 3-months ahead with all chairs at capacity. Now we’re extending hours into the evening and weekends to handle the increased workload and looking to expand into a second and loving every minute of the growth journey."
Dr Ian Gurner

“We managed to increase our annual revenue by over $600,000 this year and that’s with the practice being at absolute capacity. I know we could achieve much more when we can expand our premises and increase the hours we operate especially when applying everything we’ve learnt from this network over the last year, excited to see what we can do over the next 12-months."
Dr Matthew Lombardi

“As a small dental business with only one dentist producing each day, we have finally exceeded the 7 -figures .I owe thanks to the coaching and support from this amazing network. We reached Platinum status with Invisalign and have doubled our monthly new patients numbers monthly compared to this time last year. We’ve had to increase our team from 6 to 9 people and it’s a team of high performers, plus we’ve had to extend our opening hours to handle the growth. We’re now expecting to double the business over the next 12-months by applying everything we’ve learnt this year and loving playing this game of business."
Dr Meng Quah-Shepherd

“I have been very lucky and grateful to have been introduced to this network and through the coaching we’ve been able to increase the practice revenue to $1.3 million within 12-months which has more than doubled the practice in that time. We’re expecting to more than double over the next 12-months and for the first time ever we were able to reach Platinum Provider with Invisalign doing over 50 Invisalign cases in less than 6-months."
Dr Brad Stanley
"Wilson is that trusted advisor. He is so knowledgeable and practical in his coaching, grounded in real life, tried and tested experience and data backed methodologies. Excellent applicable frameworks. He’s no BS, just direct implementable advice."
Penny Tarrant
"With his (Wilson’s) guidance, I opened 6 profitable locations and have now started selling them, making me more than I ever thought possible."
Rhett McGuinness
"One of the best leadership courses out there, delivered by a straight-talking no BS coach... If you want to up your leadership & business game, this course is highly recommended."
Shimlan Choudhury
"When I started working with Wilson, I had no business experience, no sales experience, and minimal leadership experience. With Wilson's coaching, I am now the CEO of a Multi Million International Company of 100+ employees servicing clients across four continents."
Nathan Paris
"I’m continually amazed by Wilson’s deep understanding of business and leadership. Having access to his insights and these conversations feels like a true privilege. If you’re seeking a program that will push you to new heights, I highly recommend this coaching."
Leah Parkinson
"His style of coaching is certainly not for everyone, but for those of us who want the truth, growth and above all the environment, there is nothing that compares. My business has had the biggest year ever and we are only just getting started."
Kiran Saldanha
"Biggest differentiator between him and other coaches? It's TRUTH. It's coaching that ACTUALLY moves your business forward and makes you a better CEO."
Gabrielle Paris
Trusted by Practices

Dr. Bobby Chhoker
“We had 15-new patients this week from one strategy without spending an extra dollar on marketing.”
“We had 15-new patients this week from one strategy without spending an extra dollar on marketing.”

Dr. Hitesh Gupta
“We changed our consult process, now we’re getting a 100% conversion rate with an extra $120k in 2-weeks.”
“We changed our consult process, now we’re getting a 100% conversion rate with an extra $120k in 2-weeks...”

Dr. Maria Andersson
“We’ve had record months for new patients and the team is working like clockwork. It’s so much fun now.”
“We’ve had record months for new patients and the team is working like clockwork. It’s so much fun now.”

Dr. Matthew Lombardi
“Using the Client Experience Model, we’ve been able to more than 4x new patient conversions.”
“Using the Client Experience Model, we’ve been able to more than 4x new patient conversions.”

Dr. Ian Harper
“For the first time in 30-years, I've reduced my clinical hours, whilst almost doubling revenue in 12-months.”
“For the first time in 30-years, I've reduced my clinical hours, whilst almost doubling revenue in 12-months.”

Dr. Milla Duchovni
“Wilson Luna is a master business consultant. He dissects with precision of a surgeon and helps to reassemble and to present with clarity and conviction”
“Wilson Luna is a master business consultant. He dissects with precision of a surgeon and helps to reassemble and to present with clarity and conviction”

Dr. Sam Guirguis
“Through the consulting, we've been able to increase the practice revenue to $1.3 million within 12-months, which has more than doubled the practice in that time.”
“Through the consulting, we've been able to increase the practice revenue to $1.3 million within 12-months, which has more than doubled the practice in that time.”

Dr. Thomas Vo
“We just had our biggest year on record and now I'm able to start reducing my clinical hours.”
“We just had our biggest year on record and now I'm able to start reducing my clinical hours.”

Dr. Julie Ghaly
“One of the best things I’ve done to step away from clinical and grow the practice, and I’m really enjoying it.”
“One of the best things I’ve done to step away from clinical and grow the practice, and I’m really enjoying it.”

Dr. Ian Gurner
“We've seen spectacular increases in our numbers with a 90% increase in new patient flow”
“We've seen spectacular increases in our numbers with a 90% increase in new patient flow”

Dr. David Yu
“We refined our call scripts and extended our opening hours which generated an extra $37k this week.”
“We refined our call scripts and extended our opening hours which generated an extra $37k this week.”

Dr. Joe Alphonse
“By applying all the lessons from this network, we've managed to double the practice revenue within 12-months.”
“By applying all the lessons from this network, we've managed to double the practice revenue within 12-months.”

Dr. Caroline Nguyen
“This network has given me a clear roadmap to grow the practice, and I’m less stressed and having more fun doing it.”
“This network has given me a clear roadmap to grow the practice, and I’m less stressed and having more fun doing it.”

Dr. Nick Peters
“I’m less stressed and much happier at work. Revenue has significantly increased, and I’m seeing so much opportunity, it’s fantastic!”
“I’m less stressed and much happier at work. Revenue has significantly increased, and I’m seeing so much opportunity, it’s fantastic!”

Dr. Daniel Abbondanza
“Being a part of this network has helped us increase revenue by $1.4 million this year”
“Being a part of this network has helped us increase revenue by $1.4 million this year”

Dr. Maheesh Nair
“Wilson Luna has given me a clear blueprint to rapidly expand and build the clinic of the future.”
“Wilson Luna has given me a clear blueprint to rapidly expand and build the clinic of the future.”

Dr. Angelo Giallussi
“I’ve got so much confidence with the growth strategies I'm learning with Wilson Luna that I’ve recently added an extra chair in the practice to fill.”
“I’ve got so much confidence with the growth strategies I'm learning with Wilson Luna that I’ve recently added an extra chair in the practice to fill.”

Dr. Paul Rollason
“I’ve been shown a business model to become the CEO, choose what clinical I do, still grow the practice, and enjoy the process”
“I’ve been shown a business model to become the CEO, choose what clinical I do, still grow the practice, and enjoy the process”

Dr. Dana Horng
“By applying my weekly learnings from Wilson Luna, I’m able to give my patients a better experience.”
“By applying my weekly learnings from Wilson Luna, I’m able to give my patients a better experience.”

Dr. Peter Wroth
“We're now on track to increase our annual revenue by over $1.4 million within 12-months.”
“We're now on track to increase our annual revenue by over $1.4 million within 12-months.”

Dr. Meng Quah-Shepherd
“As a small dental business with only one dentist producing each day, we have finally exceeded the 7-figures”
“As a small dental business with only one dentist producing each day, we have finally exceeded the 7-figures”

Dr. Craig Duval
"The practice growth has been enormous and I’m enjoying business more than ever.”
"The practice growth has been enormous and I’m enjoying business more than ever.”

Dr. David O’Malley
“Wilson Luna has made me focus on becoming a better leader and really step into the CEO role in the business.”
“Wilson Luna has made me focus on becoming a better leader and really step into the CEO role in the business.”

Dr. Simon Franks
“I’ve been able to see past my own limitations, improve my communication skills, and have more fun at work again.”
“I’ve been able to see past my own limitations, improve my communication skills, and have more fun at work again.”

Dr. Edwin Ten
“I’ve been given a clear blueprint for what’s required to move from doctor to CEO and take the practice to the next level.”
“I’ve been given a clear blueprint for what’s required to move from doctor to CEO and take the practice to the next level.”

Dr. Oliver Liao
“By doing 1% more each day, it’s hard to believe how far I’ve come as a business owner in the past 12-months.”
“By doing 1% more each day, it’s hard to believe how far I’ve come as a business owner in the past 12-months.”

Dr. Evan Soulos
“Being in this community of top-performing dentists has helped me remove limiting beliefs, learn, grow, and see what’s possible.”
“Being in this community of top-performing dentists has helped me remove limiting beliefs, learn, grow, and see what’s possible.”

Dr. Philip Makepeace
“As an already reasonably successful doctor, I had no idea what I did not know about business. This is the real thing! Watch this space.”
“As an already reasonably successful doctor, I had no idea what I did not know about business. This is the real thing! Watch this space.”

Dr. Paul Holliday
“This consulting is for anyone who wants growth and business mastery without compromise.”
“This consulting is for anyone who wants growth and business mastery without compromise.”
